New (much better) evidence that pharma marketing spend > R&D spend

Summary points

  • Investigation by BBC using GlobalData (large industry information provider)
  • “9 out of 10 Big Pharma companies do in fact spend more on marketing than on R&D. In some cases, that’s twice as much.” [FiercePharma]
  • All numbers 2013
  • Previous evidence was weaker because only used total admin expenditure, which arguably includes other things than marketing.

FiercePharma coverage:

Full table in BBC article:


One comment

  1. […] BBC article: [see table] [This same data table shows that Marketing spend is greater than R&D spend for 9 of 10 top pharma companies.] […]

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