- Investigation by BBC using GlobalData (large industry information provider)
- “9 out of 10 Big Pharma companies do in fact spend more on marketing than on R&D. In some cases, that’s twice as much.” [FiercePharma]
- All numbers 2013
- Previous evidence was weaker because only used total admin expenditure, which arguably includes other things than marketing.
FiercePharma coverage: http://www.fiercepharma.com/story/new-numbers-back-meme-pharma-does-spend-more-marketing-rd/2014-11-06
Full table in BBC article: http://www.bbc.co.uk/news/business-28212223?